Who is Lana Del Rey?

            Lana Del Rey, formerly Elizabeth Woolridge Grant of New York City, began her career at the age of 20, and was first recognized from her hit single “Video Games.” The single scored her a joint record contract with Interscope Records and Polydor, which led to the recording of “Born to Die.” Since the “Born to Die” release, Del Rey has performed around the world, released new singles, and released her new album "Paradise" in November 2012.

           While recording the "Paradise"album, Del Rey caught the attention of the clothing company H&M, and she represented the fall campaign. This campaign includes a cover of her new song “Blue Velvet,” which reflects Del Rey as an artist and H&M’s new look. The image that Del Rey portrays for H&M is classic, yet simple, with hints of “dark charm.”

            With her debut album “Born to Die,” released in January 2012, and her recent contract as H&M’s new spokeswoman, Lana Del Rey is continuing to make her mark in the media. The 26-year-old models her music after the 1950s and 1960s, and emulates that of “Hollywood sad core,” with hints of underlying American patriotism. Del Rey represents the bad-girl-meets-Hollywood image, and reaches out to her listener's in very interesting ways. This unique music style influenced H&M’s fall and winter clothing lines, which led to the hiring of Del Rey as the endorser.

            Del Rey toured during 2012, but is currently performing live shows across the United States. No upcoming tour dates have been released, but I will keep you updated!